A top 15 US-based Pharmaceutical manufacturer wanted to automate its business relationships and communications with their commercial customers.
Blue Fin Group approached this engagement as business people that know how and when to leverage technology. By focusing on the business issues first and technology second, Blue Fin Group was able to assess and design one of the most recognized and award-winning Customer Portals in the Healthcare Industry.
The client leveraged Blue Fin Group’s very deep business knowledge of the Healthcare commerce landscape and their expertise in designing technology solutions. The client has continued to self-sufficiently iterate the Portal since 2003 and has gone on to expand functionality and value utilizing the multi-generational plans designed by the Blue Fin Group. The project methodology introduced by Blue Fin Group on this engagement has gone on to be adopted as the client’s global corporate standard across all their technology projects.
